Design thinker
With a Master of Science degree in Industrial Design, Iris offers design thinking services for companies oriented on the outdoor industry, materials innovation and sustainability. From in-depth customer research to hands-on concept development, her method is rooted in both analytical & conceptual thinking and a proactive approach to problem solving.
“Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”
Tim Brown, chair of IDEO
Services
Consumer research
With knowledge in a variety of design research methods, Iris offers her expertise to companies who are on mission to build a customer centric business. By facilitating generative sessions she derives actionable insights about consumers’ needs, pain points, and preferences that you won’t get by doing ordinary interviews.
Workshop facilitation
When designing and facilitating workshops for multidisciplinary thinkers Iris assures all fundamental insights are being captured. By organizing people's thoughts and constructing a clear overview she is able to translate complex ideas into a language everyone involved can build upon.
Strategic session
Iris offers a strategic but creative approach to problem solving by introducing tools for firing up the right side of the brain and adding structure to brainstorms and ideation sessions. All interesting thoughts and ideas are captured and mapped into clear, simple, digestible nuggets.
Concept design
Whether the desired outcome will be a product, a service, an interface or something else, Iris develops a clear vision & direction of the desired user experience. From leading user experience research, testing processes and aligning stakeholders, Iris derives ideas and requirements which she translates into concepts and prototypes.
Design Led innovation
Gaining a deeper understanding of users, their lives, and aspirations, is key for developing successful propositions and innovations. Activities in the (fuzzy) front end of the innovation process are often difficult to anticipate, overview and perform because of its ambiguity. Iris carefully guides both stakeholders and users in co-creation sessions to effectively generate ideas and map underlying difficulties. By connecting the dots Iris creates structure in the creative process and generates a variety of user centered solutions.
Online course design & development
Successful online education requires substantial groundwork before launching. With experience in creating and developing online formats for both Masterclasses & MOOCs, Iris offers a full-range of services to help you get from an idea to a finished product.
What People Are Saying
portfolio
Consumer Research
Client: I R I S Cycling Apparel
Services: Facilitation, visual design, customer mapping
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Co-creation workshop to design a future cycling bib short for all female booties and bodies.
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Workshop lead. Design of workshop planning, content and materials; facilitation of 3-hour co-creation session; analysing and visualisation of workshop outcomes.
Concept Design
Client: Black Diamond Equipment
Services: User experience research, interior design, visual design, prototyping
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Redesign of an old climbing gym into a future Apparel Design Department work space.
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Design lead. Concept development of new work space for the apparel design department; conducting interviews; workshop design & facilitation of 3-hour co-creation session; analysing and visualisation of workshop outcomes; developing a scale model, presenting for CEO & management team.
Online course design & development
Client: Alta - High on Life
Services: Brand, business- and product strategy & development, filming & editing
Link: website Alta
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Designing your life and career with the Alta High on Life-kit
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Founder of Alta - High on Life. Building the brand from scratch; design and development of all of the branding, strategy, user research, marketing, product development and course development.
Design for innovation - full design service
Client: TNO
Services: Design research, user research, product valorisation, concept design, prototyping, user testing
Link: Report
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MSc Thesis - Tactile Smartness: Design of a computational composite.
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Design Researcher. Valorisation of technology-push smart material in the early stages of its development; research of human-material interactions by means of workshop facilitation and experiential prototypes; development of material driven design method; conceptual product design prototype.
Strategic sessions
Client: For Huddle commissioned by IT-department ING bank
Services: Facilitation, user research, user experience strategy, visual communication
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UX-design collaboration with IT-department for Cloud platform.
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Workshop lead. Design of workshop planning, content and materials; facilitation of 2-hour co-creation session and 2-hour brainstorm/ideation session; analysing and visualisation of workshop outcomes.
Concept Design
Client: Creative Industries Fund NL
Services: Material design, concept design, prototyping
Link: Website Pomace
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Pomace: Learning Circularity from Olive
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Product Designer. Experimenting with olive pulp and producing a series of bio-based material samples; concept design sketches.
Workshop facilitation
Client: Materials Innovation Institute
Services: Stakeholder alignment, facilitation, visual communication
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Development of multi-disciplinary research program for a circular economy
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Program manager. Connect stakeholders from industry and academia by designing and facilitating workshops; capture big chunks of research content with visual communication in scientific research proposals.
Online course design & development
Client: TU Delft
Services: Defining assignments, storytelling, prototyping, filming & editing, course strategy alignment
Link: MOOC
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Product Design: The Delft Design Approach - Learn to design meaningful products and services in this introductory design course.
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Responsible for all content creation: defining assignments, story telling, prototyping, filming & editing, course strategy alignment.
Concept Design
Client: Peerdrops
Services: User research, concept design, prototyping
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The Wobbly Lobster - Improving balance of toddlers
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Product Designer. Research of age group; studying ergonomics; brainstorming concept designs, crafting full scale prototype, testing prototype with user.
